SEO FACTS
Directory listings are predicated on a static page title, in description and category for the placement. The process of continually tweaking your web site to keep up with algorithm changes and improve ranking's, is a carefully crafted profession. Directory submission will deliver unlimited amounts of highly targeted traffic with the right maintenance, performed by a real professional. Veteran webmaster's often possess little to any real professionalism in the area of seo, this is a specialized area of the business regarding websites, just as graphic artist, programming and marketing are specialized areas of professionalism.
Submitting to directories, takes time to locate the proper category to submit the site to, crafting a carefully phrased description of the web site. Each directory with different rules on what constitutes the right description and only a pro knows all the rules. Professionals provide a web site that is ready to be put immediately into place. Search engines are not in the business of editing.
Locating the proper category for the site. It must be a careful decision, a professional knows where the traffic is and where your site will be successful.
Writing a description is very important, you could get into the right listing and still not get your share of the traffic. You need to understand the language of descriptions, word length and phrases to be included.
Did I mention the right Key Words, what are the right key words, their is a whole school of thought on this single subject. How much, or is it too much, even the pros have a problem agreeing on just the right formula. You may be a pro with shoes an absolute marketing genius, but if you haven't did this before it is trial an error at the best. If you do it right to start with you can get on past the third line, and what did I mean with that the pros know. You can and should educate yourself, but if your business depends on success then you should hire a pro to get you started.
We want to express this now, if you are well capitalize'd and starting a real company you must hire the service of an seo company.
If you do not have a big time budget, then we will try to direct you to the right sources to get you started. To advance your education and that is just, what it is. In everything you do dealing with websites there is a learning curve. The only thing about this curve, it never ends. The more you learn, the more you need to know.
Sure there are some great one man shops out there, that is the backbone of the net, but a one man band will have problems against the likes of The Rolling Stones. An orchestra has the expertise of many resources from wind instruments to keyboards and strings and lets not forget the conductor. A lifetime of education in many specialized areas noone can do it all. Not like a fine orchestra that takes a lot of talent, if you were not a programmer you would not attempt to write programs for your website.
Do not attempt to go it alone when there is professional help just at your finger tips or is that a click away.
Help, Just A Click Away, I like That. That is mine don't get to involved with what is yours someone else already has whatever it is or they will after they see yours. Don't get side tracked, go for the gold.